Project Details

Client: Food Autonomy - Greentech

Date: May 1, 2023

Project Description

EMBART had the pleasure of collaborating with Food Autonomy, in creating a bespoke exhibition stand for Greentech 2023.

Food Autonomy specialises in greenhouse lighting and vertical farms. As a market leader, the company aimed to showcase its innovative products at Greentech, a renowned horticultural trade fair held annually in Amsterdam. To achieve maximum impact and attract potential clients, Food Autonomy sought the expertise of EMBART to design, manufacture, and install a unique exhibition stand.

The primary objective was to showcase Food Autonomy's lighting solutions, while simultaneously increasing brand awareness within the horticulture industry. EMBART designed and utilised the 4x10 square metre space to create an engaging and interactive stand that facilitated user engagement and attracted potential clients.

EMBART worked closely with Food Autonomy to develop a design concept that would effectively highlight the company's products and capture the attention of attendees.

The design team strategically allocated specific areas within the stand to facilitate user engagement. The greenhouse, one of the most high-traffic areas, was designed as a focal point to showcase Food Autonomy's LED Fan solutions. This area allowed attendees to observe and learn about the benefits of the LED Fan firsthand. Additionally, various interactive elements were incorporated throughout the stand to encourage visitor participation. These elements included a touchscreen interactive display which enabled Food Autonomy to present product demonstrations. The design team ensured that visitors could interact with the Lightbars and understand their applications in real-world scenarios.

The interactive elements provided visitors with a hands-on experience, allowing them to explore the features and benefits of the Flexigrows, Lightbars and LED fans. Knowledgeable staff members were present to guide visitors and answer their questions, effectively conveying Food Autonomy's expertise in greenhouse lighting and vertical farms. Through the engaging exhibition stand, Food Autonomy successfully captured the attention of a substantial number of potential clients. The interactive features and educational content presented throughout the stand enabled effective communication of the company's value proposition and unique selling points.

The collaborative effort between Food Autonomy and EMBART resulted in a highly successful exhibition stand at Greentech 2023. The interactive and engaging design facilitated meaningful interactions between Food Autonomy's representatives and potential clients. The stand not only showcased the company's greenhouse lighting and vertical farms, but also generated significant brand awareness within the horticulture industry. Do you need help with engaging your audience at events in the UK & Europe? Contact us to see how we can help.